Recently, Elon Musk and Tesla conducted an interesting social experiment - Project Loveday. https://twitter.com/elonmusk/status/837113202030759937?lang=en The idea was to bring out the creative abilities of Tesla customers in the form of videos and reward them. Several passionate customers of Tesla created their own unique videos and sent it. In response, Tesla received several million $$ worth of exposure. Here are top 3 videos. Why can't EBR run it's own project Loveday? The video may highlight how ebikes are used in day-to-day situations and how it has changed their life for the better. It could be completely utilitarian or fun-oriented. Now, what about those, who don't have the video editing skills? They could take pictures and express their creativity in a written form. We all could pitch in $5 each and create a fund. Interested companies can announce new categories like and may be fund $500 each or something like that. Collectively, this should lead to a sizeable amount. There could be 3 winners in each category. [$500, $300, $200 or something like this]. People can vote for their favorite and rank them in a poll. The top 3 gets picked from each category via this poll. There could be a system to avoid any kind of rigging where fake accounts come into play. Commuter [BULLS, Stromer, Trek, BH Easy Motion, Cannondale] Topics could be like "A day in the life of a commuter" etc. Mountain biking [Haibike, KTM, Trek, Scott, Giant] Topics: Lots of photo-op here. How a MTB'er regained his passion for mountain biking etc. Cargo and family [ Yuba, Tern, R&M] In return, companies get lot of exposure, EBR gets to publish these unique videos/articles/photos on their social media and sites and the people who attempt this can feel a deep satisfaction of contributing to advancing a niche and growing technology space. @Court , @Ann M. If properly done, this could be as big as some events conducted at Interbike or Eurobike. This can't done be few people but collectively, it can be a fun and awesome thing. Just an idea that is already successfully employed by Tesla.