Deleted member 803
I'm not sure either adjective is correct. The adoption curve is so small in North America that the financial risk is larger than tolerable. The folks on this forum are bleeding edge adopters and not representative of the populace at large. If I put my business hat on I would probably tell you the same thing (pay me and I'll order one) that these dealers expressed. The utter lack of demand and the inability of vendors to generate sufficient product awareness requires a different sales strategy. E-bikes need to be taken to the people which is why direct corporate selling is imperative. I've talked to most e-bike vendors and they are so deathly afraid of upsetting the retail channel that they are reticent to try a new marketing strategy.Unable or unwilling to understand the potential of ebikes! There are two shops 25 miles from me, Trek and Specialized, neither sell ebikes. Last year at this time I was shopping for an ebike and couldn't even see one. "Pay upfront and we'll get one."
In the early days of high tech, I told my worldwide retailers that we were selling directly to the consumer. This upset the 2-step distribution channel dramatically. An odd thing happened, so many damn people bought the product direct from us that the brand awareness spiked and millions of consumers poured into retail demanding to see the product. Forward 25 years and it is now standard that almost every tech vendor sells product directly to the consumer and yet the retail channels continued to flourish. Apple announced it was opening its own retail stores and the channel was so upset that their (meaning independent retailers) business with Apple went up over 40%.