Humm. Well, JayVee, I must respectively disagree, especially about the "Not distinctive enough". Have you tried one? Cuz actually, as far as I can tell from my research, knowledge, experience, and test riding of various ebikes, maxon is the most distinctive on the market.
Curious, do you know the difference between a conventionally wound, outer rotor, inner rotor, and ironless core brushless motor design?
Do you understand what magnetic detent is?
Or perhaps do you know why organizations like NASA, the Jet Propulsion Lab, or the European Space agency pick Maxon to build motors for things like the MARS Rovers out of all the motor companies in the World? (Hint, same reason you might consider them for your MTB)
Do you have any idea how expensive some Maxon motors, gears, and controllers are or can be? I do from working with them professionally. There is a reason for that, they haven't been in business making motors for 50 years if you could easily get the same thing in Spain, or the far east, ...or anywhere. Yeah, I agree, it's expensive, but its all relative and you get what you pay for, the price of this system is a total steal as far as I am concerned.
I really like that it's a hub drive regardless of what most of the industry is doing. Mid-drives required dedicated bikes, I am really not a fan of this. Hub drives, or at least this one, can go on just about any normal bike. Mid drives require all the internals to be serviced at some point given the amount of plastic parts used, and additionally wear on standard drivetrain components, while this one uses metal gearing, not plastic, also per the 2015 press releases in Europe. The torque is on the wheel, not the chain or components, shifting is super smooth and can be super fast no matter what and it doesn't require what we see starting now "dedicated e-bike components".
Outside of any technical advantages the maxon system might offer, ultimately the performance and "feel" of this drive is what truly makes it unique and very distinctive in my opinion. It's different. It accelerates faster than anything I've ever tried and it loves high speeds. Plus, I can just remove the wheel, its a standard quick release, and throw the normal wheel back on, and its back to my normal bike. I never do though, I love riding it too much.