A nice Lie: China Supplier Register Customer's eBike Brand In China

The e-bike market was valued at USD 23.89 billion in 2020, and it is expected to witness a CAGR of 11.86 %, during the forecast period, 2021-2026.



Due to the COVID-19 pandemic outbreak and the lock downs as well as restrictions followed, the production of e-bikes witnessed a decline, but the market is again picking up pace owing to the growing demand as more people are exploring options of travel over public transport.



At the same time, various brands have appeared on the market. Some sellers who are new to this industry have only one store and some have only one website. The European market for electric bicycles takes about 5 years before the North American market. From the experience of the European market Looking at it, due to factors such as trade taxes and the exchange rate of the US dollar, small new brands are likely to be eliminated in the next few years, so the maintenance of these electric bicycles will face huge adjustments. So consumers must pay attention when buying this product.



For North American brand owners, one thing that needs to be paid attention to is their brand protection. We have found that some suppliers are registering these buyers' brands in the name of protecting customers in the future. Like RAD POWER, QUITEKAT, BAKCOU, it was discovered that their suppliers had registered their brands in China. For this reason, RAD POWER has reduced its cooperation with original suppliers to avoid risks.



BTN has been engaged in electric bicycles for 11 years. The brands of the cooperative electric bicycle customers have never been registered by BTN, and the products have never been displayed in other media. This is why we can exist for so long.



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