Another Cheapo - this time on Indiegogo

Hydraulic disc brakes. 45 pounds. $499 is before $194 shipping. They promise shipping will be lower, but that is the MOST it will be. Second battery for $179. They've got orders for 2250 of them already. 3 days left.
 

Mike leroy

Active Member
Any idea how much the bike costs them to build?
I assume they take a loss on each bike?
does their business model make financial sense?
Is the purpose for publicity or is it rational from an economic standpoint?