BLIX eBIKES TRANSITIONS TO NEW E-COMMERCE MODEL

SabrinaBlix

New Member
Blix ebikes now sells exclusively online, offers more affordable prices and partners with showrooms throughout the U.S.​


SANTA CRUZ, California — Known for their stylish, user-friendly, and powerful cargo, commuter, cruiser and folding ebikes, Blix is shifting to a consumer direct business model, offering more affordable prices and taking a unique approach by creating showrooms with local bike shops.


The showroom and rental locations will allow customers to see and test-ride a Blix ebike before purchasing online directly from blixbike.com. The partner network includes selected bicycle and specialized ebike shops that are previous Blix dealers, but also hotels, touring and other rental experience companies.


“We’re excited for this change as it allows us to continue working with the strong network of local shops we have built over the years. Meanwhile, selling online puts us in direct contact with every new Blix owner throughout the customer journey, which is key for continuing to improve the Blix experience, community building and our user-focused approach to product development,” says Pontus Malmberg, Blix Founder & CEO.


The change also brings advantages of streamlined operations and other cost savings, which Blix will pass on to the customer through price reductions on all Blix models.

  • The Sol cruiser model is now $1499 (previously $1699)

  • The Aveny commuter model is now $1599 (previously $1899)

  • The Vika+ folding model is now $1599 (previously $1699)

  • The Packa cargo model is now starting at $1599 (previously $1999)

The new prices are applied to all current Blix ebikes and no other changes or updates have been made to the models. The new pricing will be available on January 9, 2020 on blixbike.com.



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About Blix


Blix’s goal is to inspire people to live a more fun and healthier lifestyle by creating compelling ebikes that combine style, utility, and performance at an affordable price point. Founded in Santa Cruz, CA in 2014, Blix is one of the fastest growing, direct to consumer, ebike brands in the U.S. Blix offers innovative e-bike models including city, cruiser, cargo and folding ebikes.

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Dewey

Well-Known Member
Nice to see the prices come down. The announcement is a bit confusing, they're moving to a direct-to-consumer model but keeping their current dealers as showrooms...so they're still Blix dealers?
 

SabrinaBlix

New Member
Nice to see the prices come down. The announcement is a bit confusing, they're moving to a direct-to-consumer model but keeping their current dealers as showrooms...so they're still Blix dealers?
Hi Dewey,
The shops no longer directly sell the bikes, rather, they have one of every Blix bike for riders to test ride and can help with assembly, repair, etc.
Best,
Sabrina
 

AlanDB

Well-Known Member
It seems like the shops would not be very enthusiastic about this change, but I hope this business model works out for Blix. I see my LBS where I bought the Aveny in 2017 no longer shows Blix as an available brand for sale or service. I hope that doesn't mean that they will refuse to work on the Blix bike they sold me.
 

CrossfitCommute

New Member
Actually this is probably a better approach...
1. The margin HAS to be super slim on the initial sale, especially since the price is identical online.
2. But being able to touch the bikes and develop a relationship with the shop means the customer can buy with some confidence and still enjoy
the support of the LBS.
3. LBS doesnt have to worry about bikes languishing in inventory and having to blow them out, as is often the case in areas where winter kills the
riding season.
I wish more online retailers would adopt this hybrid model.
 

AlanDB

Well-Known Member
Look at the map on the Blix web site. It doesn't appear that very many local shops are buying into this. Prior to this change, my LBS was a Blix dealer. Now I would have to drive a considerable distance to see a Blix bike. The Blix Aveny my wife bought is a nice bike, but she wouldn't have bought it if we had known the brand would no longer be sold or serviced by our LBS.
 

goldconch

Member
Wow. Any bike shop that would refuse to write a service ticket for tune-up and simple consumable parts (on bikes they sold you mere months ago) sounds like a store to avoid.
 

AlanDB

Well-Known Member
To be honest, I haven't tried to service my Blix bike at my LBS that sold it to me since they no longer carry the brand. They may still be willing to service it, and it is actually in need of a tune-up, so I may soon find out.