I would say it's a biker's bike. It's very subtle...
Ravi, I guess you put it well. A good bike for someone fit, or young, to ride. I am older. I rode a couple bikes with the E-rad kit installed (Bafang), one MTB 750w, one cargo bike, 1000w - that's what I think an ebike should feel like!
We also rode some Bosch powered bikes today, and even they were noticeably stronger than the Brose.
I think when a company like Bulls comes into the American market, and simply retains the 250 watt, anemic limits, of European bikes, they are missing an opportunity. I know their sales will probably be light and they probably can't afford to provide a separate motor for the American Market, but I hope they will be able to sometime in the future.
In the meantime they can appeal to riders who want more of a workout, but that's not me.
Show me the power!!