Yes, that's the audio incentive . I also have a couple of 12V electric motorcycle horns, but it may take me a while to figure out the ideal way to wire them, as they typically go through a fuse box and I'm not very experienced or knowledgeable about electrical wiring--boning up though. There's also a Spurcycle bell on there, which is actually quite loud as well. So I've got 'brring, brring, ahem, excuse me pedestrians and cyclists'; 'Meeeep! I'm on the road too, cars, look out!'; and 'Whooomp! Get out of the damn way!'. We'll see how the Airzound goes, I've had two of them have a Schrader valve failure. When they work, I've managed to stop a charter bus in its tracks that was about to turn on a red directly in front of me.