This is the color my car is in. Now ask yourself would someone who has car in such a great color be satisfied with white/black/bare titanium? Now I realize I could get the bike disassembled, stripped, painted then reassembled but it seemed like a nice thing to offer that I'd certainly take advantage of if I ever bought a Watt Wagon (assuming the price was what I consider reasonable). To be honest it would make me more likely to buy one when the time comes to upgrade from the ride1up I opted to preorder since the City Commuter was delayed (and I was hesitant to spend that much money let alone more on a bike as I haven't ridden in a long time).
It's totally a safety feature, you want people to be safe don't you?