Overall I want the bike to encourage me to use it. Performance, looks, functionality, price and value are the 5 main features that I’m considering.
I don't know about looks, but in terms of performance Grin Technologies (located in Vancouver, British Columbia) is one of the world's renown ebike tuner.
They have this motor called GMAC, in addition, they're well known for their Satiator charger, Phaserunner controller, Cycle Analyst display, etc.
GMAC is a beast, it has something like 110Nm of torque, re-gen braking, can handle 72V, and very compact for its performance.
There's an ebike company called HillEater (Salt Spring Island, British Columbia) and their bikes are powered by Grin Technologies.
The HillEater Galiano has 52V battery (72V option available) and powered by GMAC motor, Phaserunner controller, Cycle Analyst display, Sempu torque sensor, etc.