The converse is true. Currie is just a rebranded version of TranzX lineup.
If you forge an agreement, you can sell the Dash and Peak too. Now, Currie has the dealership network which works in their advantage.
Currie-Raleigh-Diamondback are all nothing but TranzX bikes.
Actually, I will be visiting some of these factories in China, next summer.
I'm confused. Currie is really Accell Group, a Dutch conglomerate. They were linked (or Accell bought Currie) around 2011. The marketing shows some Currie bikes as offering a TranzZ drive, but I can't find TranzX listed as a bike brand. Accell Group seems to own Haibike, Raleigh, Currie, Diamondback, and a bunch of non-electric bikes.
So are you saying Accell is basically doing all their manufacturing in China? Does Accell own TranzX? Accell uses a lot of Bosch drives, and some drives of rather unknown origins.
I agree with Vern that all these cross branded bikes from Accell are a bit much. I go into the nearest ebike shop and find bikes that are pretty darned similar, but with different name tags. Some of the Accell or Currie literature suggests that the different brands may use different frames, that they tweak the engineering. In the bike shop I visit there are Pedego cruisers, Haibikes, a Felt or two, a couple of Stromers, and then a bunch of look alike Currie/Accell bikes.
Why? One good reason for some folks is if a bike shop that carries Diamondback is your only "ebike dealer" in the area. It lets those people get a quality product and still have local support.
Good list of Accell brands on Wikipedia:
Exactly right and to the point. I purchased a DB Trace EXC from my local Performance Bike shop which is 3 miles from home vs 50 , miles to the closest true ebike store. There will be a learning curve for them but it will also help them gain experience and probably sell a lot more ebikes. Can't wait to get it and start riding. Solid review here and I have ridden enough similar bikes to pull the trigger. Plus the $500 I got in store credit due to a 20% rebate weekend won't hurt either. RIDE BABY RIDE!
I'm sure that not all retailers that carry diamondback and Raleigh will be willing to carry the EBIKES. Although their strategy will exert a greater and wider presence overall, I wonder how much it cannibalize the already established izip brand.