Not sure where they started, on the price, but it was way below this level. It's been a long road for these guys, and maybe the design will prove itself. The gripe might be that GenZe is selling a complete bike for a bit more, and the value bikes seem to be showing up more. I think having some speeds to help the human power element is a lot better way to go than one speed drivetrains, but they might be able to work that out. Not a huge fan of buying off KS.