Frankfurt Auto Show transforms into more inclusive 2021 IAA Mobility show including eBikes

FlatSix911

Well-Known Member
Region
USA
City
Silicon Valley
Great to see that the largest auto show will now include alternative transportation options including EBikes! ;)

Frankfurt Auto Show, world’s largest, transforms into more inclusive 2021 IAA Mobility show in Munich (electrek.co)

In a sign of the times and our changing world, the IAA (International Motor Show Germany), which was canceled in 2020 due to the COVID-19 pandemic, will return in 2021 as IAA Mobility with a new and broader focus on all forms of mobility. It will also be moving from its decades-long home in Frankfurt to a new location in Munich. Electrek sat down for an interview with three members of the team to learn more about the radical shift awaiting the world’s largest automotive show. We spoke with Tobias Groeber (head of consumer goods at Munich Tradefairs) and Sebastian Dietz (ISPO and IAA category manager bike). As Tobias explained, the decision started due to the changing reality of how trade shows fit into today’s information supply chain:
What’s happening at the moment, and this started many years ago, is that trade shows lost their information monopoly, especially since information is everywhere at any time, and the problem today is that there is too much information and people don’t know if it is relevant anymore.

It will now include micromobility (bicycles, e-bikes, e-scooters, e-mopeds, etc.), charging systems, public transport, infrastructure, software, urban air mobility, and other industries related to moving people around.
E-bikes will be a big part of the IAA Mobility, as Sebastian explained:

We are building up the cycling segment right now. We are in contact with all of the big brands, not only the complete e-bike brands, but also the component brands. In general, the IAA Mobility will have a very strong hard goods focus, so we’re not talking to apparel brands, for example. During IAA Mobility we really want to focus on the hard goods. Especially the visitors at the Summit, but also in the open space areas we want people to be able to test and experience the products.

The event in its new home of Munich will also take place across multiple venues including urban space and open areas to facilitate demonstrations of different types of products as well as more interaction and dialogue with the public. The multiple locations are connected by a Blue Lane road, which will be a new and experimental roadway set up for use by zero- and low-emission vehicles as well as to serve as a bicycle highway. It is not exclusive to the IAA Mobility show, but will also serve as a transportation avenue for all zero- and low-emission vehicles for the public.

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Art Deco

Well-Known Member
Region
USA
City
Selinsgrove
I have never heard of a " blue lane road ". Is that something like a USA HOV lane for electric vehicles?