Given Sondors success, cost seems paramont. If you could associate the beach with IGH, you could sell 10,000 at the drop of a hat! How will you make an elegant IGH resonate with consumer desire and benefit? It is merely a feature, not a clearcut benefit!We think this is the ideal setup, and will be launching our bikes soon.
The trailblazer deluxe lists for $6K.Appreciate your enthusiasm Mike, but you're talking about a $599 ebike and a $1499 hub.
I disagree. Both right and wrong choices exist for every consumer based on benefits, rather than components/features.Still plenty of people buying $10k watches. Lots more people are happy with their $25 watch too. There's no right or wrong answer, having more choices is great for the consumer. Hope you're happy with your ebike Mike.