I bought a Prodeco X3 from this store. I looked at a Haibike once, after the Haibike was bike of the year. The shop dropped the Haibike line a bit after the InterBike award.
There are so many reasons that this is a difficult business. I feel bad for the owner, because he seemed honest and dedicated.
As a consumer not living in a large and affluent area, this is just something to keep in mind. It's great to say 'buy local' and 'you need the support', but it's not a simple equation.