Worth every penny. The Sena bluetooth helmets cost more, don't have MIPS or all the visibility features nor safety features of this one, but couples or groups get to yak with each other all ride long, or listen to music with the Sena and those sell like hotcakes. Personally I'd take safety over the yakking all day long, any day of the week.Looks like a nice helmet. But WOW on the price!
Same reason they still sell cars without collision avoidance or rear airbags: it's not required by law and they can hit a lower price point.So why would they even sell the non mips?