@LimboJim , @J.R.
A lot has happened with Haibike in 2017. Their parent company is Accell but Haibike itself was started as a standalone German company by Susanne Puello's father several decades ago.
She (Puello) went on to head the Accell's Winora and Haibike brand. In early 2017, because of differences between them and the Accell's team, they left company they had started and built.
While Haibike was bringing in lots of revenuw, other brands under the Accell were going bankrupt.
On top of that, Dick's sporting good's contract fell through and this made things worse for Accell.
Then she joined hands with KTM and launched PEXCO E-bike brand and will be rolling out the famed Husqvarna brand E-bike.
This had ripple effects in the North American quarters. They had let go of all the Haibike employees early 2018 and amalgamate the brand with Raleigh, Lapierre, Izip etc.
The excess inventory that was left in 2017 had to be liquidated at astonishingly low prices. Every company wants to grow, Kalkhoff wants to grow, BULLS wants to grow, Trek wants to grow, (Juiced, M2S, Rad, FLX) wants to grow, every other manufacturer is going full force ahead. They have to compete with direct to consumer companies, Lunacycles, tons of Chinese import bikes. So, there is a lot of reorganizing thing going on both within the dealer network, and in sales channel etc.
Dealers were not happy with the liquidation process and prices. They were used to good margins and suddenly, they don't want to deal with extra work for less money. It's like parents got their kids hooked on cookies and chocolates and suddenly they are switching to veggies. So, some dealers dropped off and started focusing on different brands.
Anyway, Trek or Specialized has not changed. @LimboJim , you could always get a Trek bike and they will reply back to your messages. It's very rare that you can drive 50 miles without finding a Trek dealer. Haibike may not because the personnel were let go and it's under transition. They do make awesome bikes and they are spearheaded by a team which has very experienced folks like Larry pizzi etc. I think they are in it for the long haul.
Overall, business is bound to change as the market evolves.[/QUOTE
Looks much more like a very sad case of channel stuffing. Haibike built way too many ebikes vs what the market could absorb at prices that were simply too high. They aren't the only one building too many ebikes at prices that are too high for the (potential ebike inclined consumer) masses to absorb. This is a classic supply/demand issue in every single emerging technology market that has ever come about. Mid drives are indeed quite interesting product with some unique attributes, but the market demand equation is one of these OEM's who are heavily marketing mid drives, expecting way more people than there actually are (at least here in the US) to be able to shell out between $3500 and $6500 for this HUGE multitude of models of ebikes priced in this range. Again, the vast majority of the ebikes that are in this price range have rather expensive mid drives on them. I guarantee you, there wouldn't have been these 'irreconcilable' internal "disagreements among management" had these massive inventory problems not come about. No dealer on the planet can absorb these sort of market mis-steps, which is likely why there are still a WHOLE LOT OF REGULAR BIKE DEALERS who are choosing to still stay away from ebikes. Lot of the Trek dealers by me won't touch these ebikes with a 10' pole, and its ironic because Trek has some decent models under its umbrella, especially with the Townie Go.
Who was it who opined in late 2017 there would be a big shake out in 2018 ? (someone on this board)