no, actually they don’t have to decide. there are many, many, many examples of companies which do both, in fact all three. apple website. apple branded store. best buy. target. it’s called choice. levi’s website. macy’s website. levi’s store. department store.Any way you look at it- they have to decide if they are selling direct or thru dealers. Seems they’ve chosen direct. Any dealer that stays with this mfg- deserves whatever they get. Global issue or nodealer nearby
customer should encourage mfg. to pass leads on to their dealers- not swipe the sale from dealer.
‘unless I’m missing something(I usually am), s-ecialized is overtly screwing their own dealers- bad.
these seem to be a better model than the auto model, in which you’re somewhat at the mercy of the independent ownership of whatever happens to be the nearest dealer, because they have exclusive territories. or, an exclusively direct model like canyon or so many eBike companies where you have to take the bike to an LBS which made $0.00 on the sale for maintenance and repair.
if you care about your LBS and value their service, you can buy a bike through them, and likely wait if it’s in short supply. you can ALSO do a click-n-collect order (or whatever they’re calling it now) and the LBS gets a big chunk of their usual commission without ever having to risk capital on the inventory, take up floor space, advertise, etc. i’d been trying to find a particular aethos (a specialized road bike) for quite a while and my LBS was very straightforward - i could keep my order with them and get it this spring or summer, or jump on one if it showed up on the website and they’d be MORE THAN HAPPY to assemble, fit, and service it. they get half the commission for a third of the work.
they’re not upset about this aspect of the model in the slightest.