Looks like Panasonic is willing to invest substantially into the North American market.
I reached out to the UL folks before posting here and I was told that there was no unified "E-bike standard" developed for N. America.I think stating they are the first with UL is dishonest.
The first photo is a pre-historic item in the world of E-bikes!I stopped by the Panasonic booth. Twice. No-one there knew anything about the display:
Interestingly, Bosch was just across the aisle. They had a couple of bikes on display. One was a Cannondale.