Pedego Press Release: 100th Pedego Electric Bikes Store Zooms Into Simsbury, Conn.

Longtime pedal bike shop owners choose Number 1 electric bike brand for new store

FOUNTAIN VALLEY, Calif., July 6, 2017 — The world’s 100th Pedego® Electric Bikes store is now open in Simsbury, Conn. Owned by Mike and Rachel Wolf, Pedego Simsbury is the fifth Pedego store in New England. Pedego also has stores in Boston, Rhode Island, Cape Cod and South Norwalk. Pedego Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. There will be ribbon cutting ceremony by the Main Street Partnership on July 6th to celebrate the opening.

“We're pleased to announce that Pedego Simsbury is our 100th Pedego electric bike store in the world,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Opening the 100th Pedego store is a testament to the growing popularity of electric bikes, and we’re delighted to be leading the revolution.”


WHAT: Ribbon Cutting Ceremony by the Main Street Partnership including refreshments and free test rides

WHERE: Pedego Simsbury store, 528 Hopmeadow Street, Simsbury, Conn.

WHEN: Thursday, July 6 at 4:30 p.m.

WHO: Store co-owners Mike and Rachel Wolf, plus representatives from the Main Street Partnership, Simsbury Chamber of Commerce, and City of Simsbury as well as Pedego representative Cassidy Castleman

Store owners Mike and Rachel Wolf, 77 and 71 years old respectively, are well-known in the area for their two long-established cycling shops. Nearly 67 years ago, Mike’s father established Connecticut's oldest bike shop, Bloomfield Bicycle & Repair Shop. Mike has worked there for 64 years, since he was 13 years old, and today, it is the oldest bike store in the region. It also carries the largest inventory of electric bikes in the area, with 150 electric bikes in stock. Of the nine electric bicycle brands Wolf carries at his Bloomfield bike shop, Pedego is the leading brand, which led him to open the Pedego Simsbury store. The Wolfs also own the Bike Cellar in Simsbury, which specializes in pedal bikes.

“Electric bikes are a game changer, enabling people of all ages to ride bikes,” Mike said. “We firmly believe that 60 percent of all bike sales in the future will be electric bikes, and we’ve decided to go with Pedego, the Number 1 electric bike brand, as Pedego is devoted to delighting its customers and empowering its dealers.”

The Wolfs are not only Pedego electric bikes salespeople, they are big fans themselves. An avid Pedego rider, Mike lost 54 pounds and lowered his cholesterol and blood pressure over the past 18 months with his Pedego electric bike. Weather permitting, the septuagenarian rides more than 20 miles every morning. He said, “Not only have I gained back my health, I’ve also gotten better looking, thanks to my electric bike.”

Pedego Simsbury’s opening is the culmination of Mike’s decade-long friendship with Pedego CEO and co-founder Don DiCostanzo. They met when DiCostanzo owned an electric bike shop in Newport Beach, Calif., long before he co-founded Pedego. DiCostanzo said, “We are thrilled to welcome Mike and Rachel to the Pedego family. They share a passion for bringing electric bikes to the region and getting Baby Boomers back on bikes.”

Pedego Simsbury offers sales of all 12 Pedego Electric Bikes models that empower riders to zoom up hills and through headwinds. All Pedego bikes have a 500-watt hub motor that helps riders cruise distances of 30 to 60 miles without getting tired and sweaty. Now available at the new Simsbury store are California-styled cruisers, including the Pedego Platinum Interceptor, a fully loaded cruiser bike; the Pedego Interceptor, which boasts a 48-volt battery that propels riders with extra power; and Pedego’s Comfort Cruiser, which is powered by a 36-volt battery for gentle help with hills. Also available are the Trail Tracker fat-tire bike for riding on gravel and snow; the Ridge Rider electric mountain bike; the sleek City Commuter; the sturdy Stretch cargo bike and the Latch, an ingenious folding bike, designed for portability and convenience. Pedego also recently introduced the Airstream model for camping devotees.

Rentals and sales of Pedego bikes are available. Located near the Pedego Simsbury store are the Farmington Canal Heritage Trail and Farmington River Trail, two scenic trails that meet in the town. The Farmington River Trail is part of the rail-to-trail bike path network that takes riders up into Massachusetts or down into New Haven, Conn. The store provides maps so renters can enjoy riding through the beautiful countryside. Simsbury was recently voted the most bike-friendly community in Connecticut.

Pedego Simsbury also offers top-notch service for Pedego electric bikes. Everything from maintenance to customizations can be handled by the team.

About Pedego Simsbury

Pedego Simsbury has the distinction of being the 100th Pedego Electric Bikes store in the world and is the region’s premier dealer in Pedego Electric Bikes. Pedego Simsbury offers a large selection of Pedego electric bikes sales, rentals, accessories and service. Free test rides are available. Located at 528 Hopmeadow Street in Simsbury, Conn., Pedego Simsbury is close to the Farmington Canal Heritage Trail and Farmington River Trail, two trails that combine for a scenic ride through a forest. The store is open seven days per week: Monday through Friday, 10:00 a.m. to 6:00 p.m., Saturdays 9:00 am. to 5:00 p.m., and Sundays 10:00 a.m. to 4:00 p.m. To learn more and reserve a test ride, call 860-413-2543 or email Follow us on Facebook and visit our website at

About Pedego

Pedego® Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

Teri Sawyer, T&Co.

Sandra Eckardt, T&Co.


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Al P

Well-Known Member
Although the above post is evidently a huge ad for Pedego, I would like to say that Mike and Rachel of Bloomfield Bike Shop were an absolute pleasure to deal with when we bought my wife's iZip. We drove over two hours to get there and they couldn't have been nicer or more helpful. We also sent our friends there and they bought two bikes. :)