Dave, some manufacturers do have a MAP or Minimum Advertised Price, that must be used for any online pricing to keep the market fair and encourage buyers to invest at a local bike shop. Inside the store, may be a different matter. Honestly, you should test ride several stretch ebikes before locking in on a purchase since online reviews only give part of the picture and manufacturer's specs are just that - data. From the standpoint of a cargo bike with or without a motor, Yuba has been in the business for a long time making this type of bike, Pedego has not. Just something to think about....And for any purchase where you want best pricing, look at buying a demo unit, a former rental bike or year end closeouts. Since this is Pedego's first season for the Stretch, it may be the fall before prices fall

.