The following was sent to Bosch Customer Service USA. I'd be interested in knowing what your opinion is.
Thanks in advance!
Thanks in advance!
Please give us a consumer version of the e-bike Bosch updates. Give consumers the option to learn how to use the software (firmware) to update our own Bosch motor e-bikes. As a matter of fact, many of us are experienced with computers and other forms of technology, so it should be just another similar device to update.
We know how to update our Macs, our Windows-based computers, our cellphones' operating systems, our phones' apps, and our computers' programs and applications. And there is a sizable consumer population who also know how to troubleshoot problems to resolve a variety of technological issues.
And most importantly, give us direct access to updates at no additional cost to consumers. We all have paid great sums of money for the technology e-bikes rely upon and for the e-bikes we enjoy riding, and that includes the cost of your great technology that you receive upfront when we purchase a Bosch powered e-bike.
I understand that Bosch has no current control over the software update fees bike shops charge consumers. However, maybe it's time (or long overdue) to embrace the business model that Apple, Microsoft, and the thousands of software companies utilize every day.
Allow consumers the option to plugin our e-bikes' computers to update our own bikes without having to pay bike shops an additional $35 to $50 for simple drive unit updates, battery updates, and computer updates. The premium prices we have initially paid should not soak us for additional money to gain access to your updates-- it's a greedy practice that bike shops bank on for the life of Bosch powered e-bikes.
If Bosch changed their business model to what I am suggesting, the company's products would see the popularity of their products skyrocket exponentially.