REI has now joined a long list of brands getting in on that lucrative e-bike action as the company’s Co-op Cycles line adds two new electric bicycle models: The Co-op Cycles CTY e2.1 and CTY e2.2. Co-op Cycles is REI’s own bicycle brand that has traditionally focused on entry-level and mid-range...
As divisional vice president REI Co-op Brands strategy and design Isabelle Portilla explained:
Co-op Cycles bikes are designed with input from REI members, and the line continues to resonate with the co-op community as the line evolves. In a year where bicycle sales have nearly doubled for the co-op, we’re thrilled to bring these brand-new styles to our customers just in time for fall fun and freedom on two wheels.
E-bikes are here to stay, and they are so much fun. We know e-bikes are helping people get outside quickly, more often and closer to home. They are great as a recovery option post-injury or a fun and accessible way to start riding for the first time and they are a planet-friendly transportation alternative.